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Thursday, 19 April 2012

East London: Secret 7” Exhibition

18th-22nd April 2012
Idea Generaton Gallery
You may remember at the beginning of the year we hosted Secret 7” a unique and exciting challenge for creative’s to design original artworked 7” Vinyl sleeves for one of seven bands and recording artists, inspired by the following tracks The Cure‘s Friday I‘m in Love, Florence and the Machine‘s Only For A Night, Bombay Bicycle Club‘s Lights Out, Words gone (Special Dub mix) Ben Howard‘s Black Flies, CSS‘s City Grrrl, Noah and the Whale’s Old Joy and DJ Shadow‘s Come On Riding (Through the Cosmos).

This innovative design challenge was set in 2011 by a team from Universal Music UK, Design Agency Music and Teenage Cancer Trust in association with Record Store Day which revived excitement for vinyl sleeve art in the digital era by aspiring artists and designers. Creative’s from around the world submitted through hosts such as ourselves directly to Talenthouse earlier this year.  Renowned artists working today such as Andy Vella, Toby Mott and Michael Spencer Jones to name a few, Including teenagers who receive support from the Teenage Cancer Trust have also designed 7" sleeves.

Each of the seven musicians who provided the tracks handpicked their 45 favourite Talenthouse Sleeves to be exhibited. All the artworks are available to view at the Idea Generation Gallery for a limited time 18th -22nd April. The 21st April marks Record Store Day, on this day through to the close of the exhibition, each 7” single will be available to purchase, all monies raised  from the sale of these exclusive vinyl records will be donated to the Teenage Cancer Trust.

We were able to make the launch night, and must say the art work is gripping you will be tempted to purchase a 7” single. The exhibition has an air of mystery In that no-one knows who designed each sleeve, or which of the seven tracks are housed inside. All is revealed when you have purchased your sleeve. Below is a sneek preview, the exhibition will not disappoint!

Exhibition Details

For Secret 7" the gallery is open:
Wednesday 10 - 6pm
Thursday 10 - 6pm
Friday 10 - 6pm
Saturday (Record Store Day) 10 - 6pm
Free Entry
Idea Generation Gallery
11 Chance Street
E2 7JB

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